AdTechGod Deep Dive with GeoEdge

AdTechGod doesn’t spend all day on social media. Some days I get out and meet with interesting companies. Here’s the first in our series of ATG Deep Dives.

Here we speak with Alisha Rosen, the Director of Marketing for GeoEdge

How would you describe GeoEdge in a couple of sentences?

GeoEdge offers malvertising protection and ad quality solutions, ensuring publishers and platforms across web, CTV, and in-app environments block malicious & unwanted ads before they reach users. With real-time pre-impression threat detection, GeoEdge safeguards the user experience, maintaining ad integrity and trust across the AdTech ecosystem.

What is GeoEdge’s mission, and how does it shape your services?

GeoEdge’s mission is to defend the integrity of digital advertising across Web, CTV and In-App by eliminating malicious and offensive ads before reaching users. 

Across the web, digital advertising faces ad quality threats like malvertising, deepfakes, and clickbait scams. These dangers tarnish advertiser reputations, threaten publisher audiences, and ruin user experiences. In CTV,  IAB classifications often fail to accurately reflect ad content, leading to mismatches and suboptimal targeting.

How do these challenges impact advertisers, publishers, and users?

Advertisers benefit from running alongside credible brands, publishers safeguard their audiences, and users/viewers enjoy a safer and more reliable online experience.

What specific solutions does GeoEdge offer to address these challenges?

GeoEdge delivers real-time malvertising detection and ad content control by analyzing creatives and landing pages. This system identifies and blocks dangerous, offensive, and scammy ads on the pre-impression level.

In CTV we offer creative auditing, going beyond manual reviews and IAB classifications to ensure accurate content alignment and optimal targeting. The system detects mismatches and offensive content, and verifies that interactive ad elements, such as QR codes and their destinations, are secure.

Can you explain how your technology works and how you differentiate from competitiors?

We integrate with networks, SSPs, DSPs, publishers, and apps, providing real-time ad verification across the programmatic supply chain. Our technology monitors our partners’ ad inventory 24/7 to detect and block only the harmful impressions at the pre-impression level. This process ensures the uninterrupted flow of clean ads by replacing malicious creatives without impacting the entire campaign.

We integrate malware protection and ad quality management into a unified solution. Our suite includes advanced malware defenses, real-time auto-redirect prevention, and deepfake detection. We also offer precise content filtering to ensure the highest level of accuracy in identifying and blocking harmful content.

Can you share any recent case studies or success stories?

YOC integrated GeoEdge’s malvertising and creative verification solutions to enhance their ad quality assurance. GeoEdge’s allowed YOC to maintain a 0% publisher churn rate by preventing non-compliant ads from reaching their audiences. This integration enabled YOC to focus on scaling their programmatic activities while ensuring compliance with stringent content and technical standards.

YOC achieved a 0% publisher churn rate due to ad quality issues, demonstrating the effectiveness of the solution in maintaining a high-quality ad environment. (Case study)

What can new customers expect in terms of onboarding and customer support?

Our customers receive straightforward onboarding with a dedicated Customer Success rep available 24/7. We offer immediate support during integration and handle any custom development needed, ensuring everything runs smoothly and effectively from day one.

What differentiates GeoEdge from other solutions in the market?

Our video suit delivers malware protection, including defenses against new video-based malware including VAST attacks and emerging deceptive content threats. 

Our Deepfake Detection for CTV implements cutting-edge technology to identify and block deepfake content.

And our Interactive Element Protection for CTV safeguards against malicious interactive ad elements, like QR codes

How do you see your company’s role evolving?

GeoEdge will redefine global user protection in the AdTech ecosystem. As advertising permeates new and diverse devices—ranging from wearables to smart public displays—GeoEdge will lead the charge, integrating seamlessly across every channel and format. Our tech will not only counteract increasingly sophisticated ad-based threats but will also set new benchmarks for ad quality, ensuring that user protection is uncompromisingly robust and future-proof.  

What’s the best way for potential clients to learn more or get started with GeoEdge?

Test Drive GeoEdge’s Ad Quality & Malvertising Protection: https://www.geoedge.com/contact-us/